Going on Faith

JUN-JUL 2016

The Magazine for faith-based travel planners.

Issue link: http://digital.goingonfaith.com/i/692373

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Page 9 of 35

going on faith [ june | july 2016 ] 10 W e often say that group travel builds community. But the reverse is also true: Community builds travel groups. If you want to grow your church's travel min- istry, one of the best ways to accomplish that is to grow the community of potential travelers in your congregation. People are more likely to sign up for your trips if they feel connected to you and the other travelers. And although you can't be everyone's closest friend, you can employ some strategies for engaging your potential travelers and help- ing them feel like valued members of your travel community. Engagement happens in many different ways, both during trips and when everyone is at home. Here are five proven methods for increasing the con- nection your travelers feel to you and your church and to one another. by B R I A N J E W E L L E N G A G E YO U R G R O U P 1) NEWSLETTERS: The best way to build a community is to communicate regularly with the people you're trying to engage. You may send out postcards, flyers or emails when you have trips to promote, but you can communicate better by creating monthly newsletters or emails regardless of whether there are trips coming soon. Use the newsletters to update your members on the trips you're considering for the future, to share group members' birthdays coming up that month and to let your travelers know about other events at the church in which they might be interested.

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