Going on Faith

JUN-JUL 2016

The Magazine for faith-based travel planners.

Issue link: http://digital.goingonfaith.com/i/692373

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Page 10 of 35

going on faith [ goingonfaith.com ] 2) FACEBOOK GROUPS: If you or your travelers are tech savvy and active in the world of social media, you should consider augmenting your newsletter com- munications with an active Facebook group. Facebook is the social media platform most commonly used by baby boomers and older travelers, and it allows you to instantly communicate virtually anything you like with group members. You can use Facebook to make quick announcements, poll your travelers, share pictures and videos, and send out event invitations. And the best part is that your members can respond to you and interact with one another inside the Facebook discussions, creating a much more vibrant sense of community. 3) PHOTO AND VIDEO SHARING: In the current age of travel, great photos and videos are the ultimate in social currency. People have always enjoyed taking pictures when they travel, but the ubiquity of smartphones makes it easier and more fun than ever to capture scenery, selfies and silly videos in the midst of a trip, and then to instantly share them with other travelers and loved ones back home. During your trip, encourage your travelers to share their photos and videos via group text messages, social media and other platforms. And you can use services from companies such as PhotoVision to instantly compile your travelers' photos into fun group videos that everyone will enjoy. 4) GIVEAWAYS: Everybody loves free stuff, even if the freebies are of little value. You can use this prin- ciple to your advantage by employing giveaways and contests to help build excitement about a trip. Offer a discount or an upgrade to the first few people who sign up for a trip, hand out small gift cards to travelers who post their photos to social media during a trip or even give rewards to people who can answer trivia questions about the places the group has visited. If you have frequent repeat travelers, consider creating a loyalty program that rewards them with bonuses for reaching a certain number of trips with your organization. 5) EVENTS: It's hard to build a thriving community around events that happen only once or twice annually. So even if traveling is your favor- ite thing to do with your church group, you can build your commu- nity of travelers by holding numerous other events throughout the year. Preview parties for trips you are promoting are an obvious place to start, but not all your events should be focused around trips. Plan a Christmas party, a Memorial Day cookout or a neighborhood service project for your group. If you want to give potential travelers a taste for what to expect on your trips, consider planning some miniexcursions to ballgames, concerts, theater perfor- mances and other fun events. In addition to providing a great night out, these trips will start to plant the seeds of community and encourage new members to consider coming along on a full-length trip. THERE'S A JUDITH IN EVERY GROUP. She's happy to join in, but she wants options. Luckily for you and Judith, "The Waterpark Capital of the World! ® " is a crowd-pleaser. With countless group and individual activities from live shows to scenic boat rides, Wisconsin Dells will keep the Judith in your group smiling – something everyone can get behind. Contact one of our destination specialists for complimentary planning assistance. MeetInTheDells.com | sales@wisdells.com | (800) 223-3557

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